David van Rooij is the founder of House of Habits and trained as a physiotherapist, with over 15 years of experience in sports coaching. A real people person, he gets his energy from building real connections and prefers to be on the training floor with his clients. David himself has a great passion for top-class sport; he participated in world triathlon championships, among others, and is active in Hyrox. His mission is to guide people, from avid athletes to busy entrepreneurs, towards better sports performance and a sustainable, healthy lifestyle. With his multidisciplinary team, he creates an environment where quality, personal attention and fun come together.
At House of Habits, our mission is simple: we help you create habits that transform both your body and mind. Based on founder David van Rooij's belief that real change comes from real connection, we started Sport Atelier, a place where meaningful customer relationships were central. We discovered that when people feel supported, they are better able to commit to their health and develop sustainable habits.
What started in a small studio has now grown into a multidisciplinary team of coaches and a close-knit community. In 2025, David opened a new location to offer more flexibility and variety, under the name House of Habits. In this high-end gym, expertise, personal attention and connection come together so that health becomes a habit you enjoy working on every day.
